- Freedom to fast increase the portfolio, base line of dental office care;
- No investment in marketing and branding;
- Always highlight institutional Vigodent brand - Quality and Trust (high performance tradition);
- Practical packaging with good readability of the product name (explore modern design / matte paper / reserve varnish / QR CODE leaflet);
- Simple Commercial Strategy (Commodities – Capillarity / Positivation / Positioning);
